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Keywords: Consumer risk
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2004) 12 (2): 59–82.
Published: 17 June 2004
...Linda C. Ueltschy; Robert F. Krampf; Peter Yannopoulos Perceived consumer risk is explored in relation to online (Internet) purchasing using a cross‐national sample (N=562) from the United States, Canada and U.K. Objectives of the study are to determine if experience in online purchasing reduces...
Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2004) 12 (2): 83–110.
Published: 17 June 2004
.... © Emerald Group Publishing Limited 2004 Consumer risk E‐commerce Online purchasing National culture Consumer behaviour Fall 2004 Volume 12 Number 2 Strategic Choice In International Ventures: A Contingency Framework Integrating Standardization and Entry-Mode Decisions Juan Florin...
