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Keywords: Consumer sentiment
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2006) 14 (2): 47–66.
Published: 17 June 2006
...Chi Kin (Bennett) Yim; Kineta Hung; Nan Zhou; Jonathan J.H. Zhu This study assesses the impacts of the social institutions of a transitional economy on its market by examining how China’s political, economic and cultural institutions influence consumers’ sentiment and their purchase planning...
