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Keywords: Consumption values
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2005) 13 (2): 43–61.
Published: 17 June 2005
...Zhiyi He; Xiaoyun Chen This study investigates the structure of China’s market by examining the profiles of consumption values from a large scale national survey of 6250 respondents. The study identifies four consumer segments that pursue distinct patterns of consumption values, including: purchase...
