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Keywords: Cost‐benefit models
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2007) 15 (2): 63–86.
Published: 17 June 2007
... a review of the literature, we develop a new analytical framework which depicts complex interfaces between IP owners and consumers. A second framework presents actionable marketing strategies targeted to different consumer segments. VOLUME 15 NUMBER 2 SUMMER 2007 Cost-Benefit Models of Stakeholders...
