...Mamoun Benmamoun; Nitish Singh; Kevin Lehnert; Sang Bong Lee Purpose The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs...

... approximately twenty percent of existing online retailers die every day (Chen and He, 2003). Also, despite the increased importance of the new consumption context, buying on the Internet, the body of literature suggesting how the e-commerce shopping context affects perceived consumer risk is relatively...

.... © Emerald Group Publishing Limited 2004 Consumer risk E‐commerce Online purchasing National culture Consumer behaviour Fall 2004 Volume 12 Number 2 Strategic Choice In International Ventures: A Contingency Framework Integrating Standardization and Entry-Mode Decisions Juan Florin...

...Nitish Singh; Olivier Furrer; Massimiliano Ostinelli With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global consumers prefer to browse and buy from standardized global web sites or web sites...