...Mamoun Benmamoun; Nitish Singh; Kevin Lehnert; Sang Bong Lee Purpose The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs...

... perceived risk, thus increasing online purchasing in the three countries examined. © Emerald Group Publishing Limited 2004 Consumer risk E‐commerce Online purchasing National culture Consumer behaviour Fall 2004 Volume 12 Number 2 The Multinational Business Review A Cross-National Study...

.... © Emerald Group Publishing Limited 2004 Consumer risk E‐commerce Online purchasing National culture Consumer behaviour Fall 2004 Volume 12 Number 2 Strategic Choice In International Ventures: A Contingency Framework Integrating Standardization and Entry-Mode Decisions Juan Florin...

...Nitish Singh; Olivier Furrer; Massimiliano Ostinelli With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global consumers prefer to browse and buy from standardized global web sites or web sites...