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Keywords: Evolutionary perspective
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Journal Articles
Antecedents and evolution of the Bartlett and Ghoshal transnational typology
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2013) 21 (2): 148–173.
Published: 12 July 2013
... contributed to its evolutionary nature. Design/methodology/approach The paper presents a comprehensive review of the literature by combining an evolutionary perspective with a Chandlerian business history approach. Findings The paper shows how Bartlett and Ghoshal's transnational solution concept...
