...Paloma Almodóvar Purpose This paper aims to shed new light on the multinationality‐performance debate by examining the performance of standardizing versus customizing firms from Spain. Design/methodology/approach The reasons for variations in performance of exporting firms build...

...Frank McDonald; Heinz Josef Tüselmann; Svitlana Voronkova; Sougand Golesorkhi Purpose The purpose of this paper is to explore the relationships between the strategic development of subsidiaries and the likelihood of subsidiaries exporting on an intra‐regional basis to European markets. Design...