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Keywords: Franchise
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Journal Articles
The Need to Remain Flexible in Today’s Global Marketplace
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2005) 13 (1): 103–112.
Published: 11 March 2005
... the number two razor and blades company in the world with a global Schick Wilkinson Sword brand franchise. Despite the company s small size, the brands themselves are quite substantial in scale. Energizer is a $1 billion plus franchise. Schick Wilkinson is approaching $1 billion in sales. The Eveready brand...
