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Keywords: Growth path
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Journal Articles
The performance effects of “added cultural distance” in multinational expansion paths: generalizable and contextual determinants
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2026) 34 (2): 197–231.
Published: 20 March 2026
... Multinational enterprise Performance Growth path Added cultural distance Penrose Indian multinationals The performance implications of expanding to culturally distant markets remain ambiguous in the mainstream international business (IB) literature. Some studies have highlighted the coordination costs...
