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Keywords: Home region
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2012) 20 (4): 306–330.
Published: 16 November 2012
... on the industrial organization and resource‐based views of strategy, which are shown to be linked to the integration (standardization) versus responsiveness (customization) framework of international business. The paper also incorporates the Uppsala model and the home region nature of international business...
