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Keywords: Identity work
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2023) 31 (1): 64–90.
Published: 03 June 2022
... spread identity-targeted political rumors to vilify the MNE in the local society. The MNE defended itself against the unfavorable policy by engaging in identity work of restructuring its distribution channels to conceal its “foreign” (non-domestic) identity. To fight off the rumors, it built a corporate...
