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Journal Articles
Journal Articles
Multinational Business Review (2020) 28 (1): 109–127.
Published: 07 January 2020
... product in India. Findings The study argues that wag the dog initiatives provoke the corporate immune system independent of the initiative’s potential and the subsidiary’s autonomy and legitimacy. If the idea behind the wag the dog initiative is perceived as strategically important...
Journal Articles
Multinational Business Review (2016) 24 (3): 249–278.
Published: 19 September 2016
... competitiveness of its firms and, ultimately, the competitiveness of its MNEs. Many emerging countries have a constrained set of location-specific (L) assets from which their firms are able to develop ownership-specific assets. Design/methodology/approach The authors examine data for the case of India...
Journal Articles
Journal Articles
Multinational Business Review (2014) 22 (2): 194–198.
Published: 15 July 2014
...Vishnu Kirpalani In Chapter 1, Professor Ramamurthy offers a critical analysis, examples and recommendations concerning how to increase the number of researchers in India. He states that the quality of India’s Science & Technology (S&T) Industry is comparable to that of China’s...
Journal Articles
Multinational Business Review (2011) 19 (3): 272–289.
Published: 19 August 2011
...Johny K. Johansson; Laurence Leigh Purpose The purpose of this paper is to provide an empirical assessment of the degree to which global firms have penetrated markets in emerging countries in the new millennium. The focus is on the “big four” emerging countries of Brazil, Russia, India, and China...
Journal Articles
Journal Articles
Multinational Business Review (2009) 17 (2): 111–128.
Published: 17 June 2009
... effect on U.S. consumers’ brand perception of automobiles from China and India. Our multivariate analysis of variance shows differences in terms of brand excitement, brand competence, brand sophistication, and brand ruggedness. Our results indicate that the Chinese car is perceived to be more daring, up...

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