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Keywords: Indigenous SMEs
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Journal Articles
Indigenous SMEs and nonmarket strategy: leveraging cultural capital, sustainability and Indigenous diplomacy in international business
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2026) 34 (2): 288–302.
Published: 19 December 2025
... capital (e.g. traditional knowledge, authenticity and storytelling) allows them to build legitimacy and differentiate their offerings. Together, these nonmarket strategies provide Indigenous SMEs with complementary pathways to internationalization alongside traditional market entry modes. Practical...
