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Keywords: International nonmarket strategy
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Journal Articles
Maria Andrea De Villa, Jonathan P. Doh, Izzet Sidki Darendeli, Marleen Dieleman, Joao Albino-Pimentel, Robert Grosse
Journal:
Multinational Business Review
Multinational Business Review (2025) 33 (3): 401–430.
Published: 06 May 2025
... management that is now referred to as international nonmarket strategy (INMS). This article aims to pay tribute to Boddewyn’s scholarly legacy by providing an overview of his seminal contributions in this domain with the purpose of stimulating future research. Design/methodology/approach We examined...
