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Keywords: Inverted M curve
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2012) 20 (4): 306–330.
Published: 16 November 2012
.... In contrast, product customization firms are observed to follow an inverted M curve relationship. Furthermore, by using both models, an appropriate level of internationalization can be suggested. Originality/value The paper provides theoretical and empirical support for the different relationships...
