... significance is important to IB […], and qualitative case-based research can contribute to the contextualization of general theories.” Generalization Language Qualitative research Contextualization Case study method Decontextualization At the same time, the call for more case study...

...Walid Hejazi; Juan Ma Purpose The purpose of this paper is to test the merits of the view that the English language has emerged as the dominant language in international business. If there is merit to this view, then the ability to speak English and its role as a lingua franca in the global...