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Keywords: Licensing
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Journal Articles
The economic theory of international business: a supply chain perspective
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2012) 20 (2): 114–134.
Published: 15 June 2012
... market‐seeking strategy that is an alternative to conventional strategies, such as exporting, licensing and foreign direct investment, and analyses the conditions under which it will be adopted by firms. The new strategy involves the offshoring of production and the out‐sourcing of research...
