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Keywords: Local market knowledge
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2018) 26 (2): 173–192.
Published: 10 May 2018
... knowledge moderate this strategic positioning – performance relationship. Research limitations/implications For a foreign firm that enters a host market, market concentration (an industry-level factor) in the host market and the firm’s local market knowledge (a firm-specific factor) play prominent roles...
