Keywords: Longitudinal study
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Journal Articles
Journal Articles
Multinational Business Review (2014) 22 (3): 270–293.
Published: 09 September 2014
... amidst a turbulent and competitive environment is often the key force behind MNE survival and dominance. Design/methodology/approach – This study conducts an in-depth longitudinal study of the Goodyear Tire and Rubber Company, a global manufacturing company in the tire and rubber industry...

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