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Keywords: Market strategy
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2021) 29 (4): 451–475.
Published: 22 February 2021
... and the host developed economy, EMNCs use a market strategy by acquiring less ownership stake in the developed market, as well as engage in a nonmarket strategy by increasing lobbying activities. In addition, because of the heightened legitimacy concerns of developed market shareholders, cross-listed EMNCs...
Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2021) 29 (4): 522–544.
Published: 28 September 2020
... enhance MNEs’ ability to survive in volatile political settings. These insights add to the political risk and nonmarket strategy literatures the idea that market strategies that are attentive to nonmarket strategic goals are an important addition to the toolkit for managing political risk. More...
