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Keywords: Market-based strategies
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2021) 29 (3): 374–396.
Published: 01 March 2021
... development on CPA and market-based strategies in enhancing firm performance. Hoskisson et al. (2013) classified traditional emerging economies in African countries, which are characterised by low institutional influence, underdeveloped infrastructure and factor markets. Fainshmidt et al...
