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Keywords: Marketing strategies
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2007) 15 (1): 67–88.
Published: 11 March 2007
... into the companies’ marketing strategies and implies that an essential boundary is set, satisfying customers and maintaining and improving the balance of the quality‐price‐services ratio in the commercial offer on the market. © Emerald Group Publishing Limited 2007 Sustainable development Multinational...
