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Keywords: Modern consumer segmentation
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2009) 17 (3): 71–100.
Published: 19 August 2009
.... VOLUME 17 NUMBER 3 Challenges to Modern Consumer Segmentation in a Changing World: The Need for a Second Step Lyn S. Amine and J. Alexander Smith We re-evaluate modern segmentation assumptions and methods by referencing several postmodern characteristics of consumers in global markets. Drawing...
