... of a country. Unlike previous studies, we treat culture not only as an explanatory variable but also as a moderator. We posit that multinationality moderates the influence of national culture on corporate financial leverage. Using a large panel data set of 50 countries, we show that the multinationality...

.... © Emerald Group Publishing Limited 2004 Consumer risk E‐commerce Online purchasing National culture Consumer behaviour Fall 2004 Volume 12 Number 2 Strategic Choice In International Ventures: A Contingency Framework Integrating Standardization and Entry-Mode Decisions Juan Florin...

... perceived risk, if perceived risk varies across product/service categories and if certain types of risk are more important in purchasing certain products/services. Lastly, does national culture affect perceptions of risk? Results are discussed and suggestions are offered to managers on how to reduce...

...Joao Pedro Couto; Jose Cabral Vieira This paper examines the effect of national culture on the process of innovation and research and development activities in the subsidiaries of multinational companies. For this purpose, we use a sample of 222 subsidiaries for five European countries. The paper...