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Keywords: National drinks
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review 1–25.
Published: 26 May 2026
...Karla Maria Nava-Aguirre; Dinorá Eliete Floriani; Miguel Cordova; Fabiola Monje-Cueto Purpose This paper aims to explore how government, industry and society strengthen value chains in Latin America’s national drinks sector of Tequila (Mexico), Pisco (Peru), Singani (Bolivia) and Cachaça (Brazil...
