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Keywords: Non-market rivalry
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2023) 31 (1): 64–90.
Published: 03 June 2022
... to investigate how the domestic firm challenges the MNE in the non-market environment when there is home–host political hostility. Design/methodology/approach The authors conducted a case study of non-market rivalry between an MNE from the Taiwan region and a domestic firm on the Chinese mainland...
