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Keywords: Online consumers
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2004) 12 (1): 69–88.
Published: 11 March 2004
...Nitish Singh; Olivier Furrer; Massimiliano Ostinelli With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global consumers prefer to browse and buy from standardized global web sites or web sites...
