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Keywords: Proactive market orientation
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2022) 30 (2): 289–312.
Published: 23 August 2021
... indicate that innovation capability and reactive market orientation are drivers of export performance in Latin American SMEs. Moreover, proactive market orientation has been found to have an indirect effect on export results. Practical implications This study highlights to managers of Latin American...
