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Keywords: Regional-to-total sales metric
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Journal Articles
The dynamics of regional and global multinationals, 1999-2008
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2014) 22 (2): 108–117.
Published: 15 July 2014
... Globalization Longitudinal analysis Regional multinationals Regional strategy Regional-to-total sales metric It has already been ten years since Rugman and Verbeke (2004) and Rugman (2005) provided ground-breaking evidence on regional multinational enterprises (MNEs). During the past ten years...
