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Keywords: Regionalization strategy
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2013) 21 (1): 6–24.
Published: 12 April 2013
...Winfried Ruigrok; Dimitrios Georgakakis; Peder Greve Purpose This paper contributes to the debate about the performance implications of adopting a regional as opposed to a global strategic posture. The aim of this paper is to argue that the performance effects of a regionalization strategy vary...
