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Keywords: Return on total assets (ROTA)
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Journal Articles
Multinational Business Review (2009) 17 (3): 123–142.
Published: 19 August 2009
...), which we use as an alternative metric to return on total assets (ROTA) as a dependent variable representing performance. We find a significant S‐shaped relation between ROFA and the degree of multinationality across a large set of UK firms. Multinationality Multinational enterprise (MNE) Return...

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