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Keywords: Sequential
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Journal Articles
Journal:
Multinational Business Review
Multinational Business Review (2020) 28 (4): 447–461.
Published: 15 April 2020
... approach to rapid internationalisation, beginning with exporting. On the other hand, some firms do become multinational early on in their lives (Vanninen et al., 2017). Therefore, a parallel approach will have a higher expected value than a sequential (incremental) one if: ( 1 − d...
