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Keywords: Strategic intention-realization
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Journal Articles
Getting all motives right: a holistic approach to internationalization motives of companies
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2015) 23 (1): 36–56.
Published: 20 April 2015
... Internationalization Motives Intrinsic-extrinsic Strategic intention-realization Text books When asked about what motivates them, a relatively small Silicon Valley-based company replied “world domination” (The Economist, 2014). The most international company in the world, General Electric...
