...Niall O'Riordan; Paul Ryan; Ulf Andersson Purpose The authors’ contention in this paper is that the expression of subsidiary strategy in IB literature has become fragmented and incomplete. Therefore, this study aims to propose a rethink on how IB scholarship approaches the important issue...

... the Chinese market) around established, standardized parent-group technology, there is a tendency to broaden technological scope (mostly locally accessed or generated), especially to generate the capability to develop new goods that target the Chinese market. Keywords: technology, subsidiary strategy, R&D...