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Keywords: Transvergence
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Journal Articles
The Transvergence Proposition Under Globalization: Looking Beyond Convergence, Divergence and Crossvergence
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2004) 12 (2): 37–58.
Published: 17 June 2004
...Vipin Gupta; Jifu Wang Three strategic perspectives exist in dealing with globalization: convergence with the rational Anglo perspective, divergence of the local cultural perspective, and a hybrid cross‐vergence. A fourth alternative “transvergence” ‐ a transformative reinterpretation...
