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The opportunity cost of using a resource to produce A is the maximum value foregone by not using it to produce B, C and so on. If a resource is entirely specific to one task and has no resale value, its use involves no opportunity cost and it is called a “free good”. In management research there are no free goods. The author jotted this sombre commentary while ostensibly discussing “Opportunities in Management Research” and will now illustrate it a little.

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