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Volume 2, Issue 4
1 April 1968
Management Decision Cover Image for Volume 2, Issue 4
Review Article| April 01 1968

Computer aid in the design office

F.G. HEATH
Scientific Adviser to Manager, Computer Equipment Organisation, International Computers Limited, Professor of Digital Processes, University of Manchester, Institute of Science and Technology
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1968
Management Decision (1968) 2 (4): 236–237.
https://doi.org/10.1108/eb000869

Design is the seed of marketing success. Companies in which the introduction of new products depends upon the ability of the designer will realize that the increasing pace of technology demands more and more of the designer's productive “ideas” time.

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© MCB UP Limited
1968
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