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Notes that paradigms have life cycles and prove increasingly expensive and less effective as they near the end of their life cycles. The process of paradigm shift can be encouraged and effected early through the use of analogical thinking. Points out that analogical thinking brings into place notions and ideas from the analogical situation which would not normally be contemplated in the problem situation. Sees synectics and storywriting as two techniques which make extensive use of analogical thinking in helping to find solutions to recalcitrant open‐ended problems. Reviews these techniques.

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