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Researchers have for a long time attempted to understand the concept of strategy. One way to examine strategy is to approach it through managers. According to the theory of cognitive style, there are differences in the ways people perceive things and make judgements. Based on these consistent differences, it can be proposed that there is consistent variation in the ways managers see strategy. Strong evidence of the relationship between cognitive style and strategy can be found in past research. Makes propositions concerning that relationship and suggests some guidelines for empirical research.
© MCB UP Limited
1997
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