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Purpose

This paper aims to explore and illustrate the technology transfer (TT) experiences of a small to medium‐sized enterprise (SME), Rayton Packaging, using the stage‐gate approach to TT as an inquiry lens.

Design/methodology/approach

The approach described in this case conceptualizes TT as a process consisting of a set of stages and decision gates.

Findings

A TT project cannot be considered to be effective unless it also leads to profitability and growth for the firm. In today's global business setting, TT should be seen only as a component of business strategy and not in isolation as a technology project.

Originality/value

This paper describes the stage‐gate approach which has been successfully used for managing new product development programs in large firms.

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