DECISION TAKEN

The essence of management is judgement and decision. Decision commits the individual and the organisation to a path of development and further irresistible decisions. In this regular feature Peter Smith, Group Education and Training Manager, The Avon Group, will recount crucial business decisions taken by British managers and entrepreneurs and evaluate their consequences for the individual and his organisation. Many people throw up their jobs and set out on their own account. Many fail through basing their decision on inadequate planning, and poor judgement of the situation. Few succeed so quickly as John Brown who heads the rapidly growing computer consultancy and management services group of Management Dynamics. Barely over 40, in the space of only a couple of years he dominates with his organisation a growing and vitally important area of management consultancy. No decision is a static entity. It contains both vision and consequences—John Brown's vision grows with the success of his original decision.