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Volume 11, Issue 3
1 March 1973
Management Decision Cover Image for Volume 11, Issue 3
Editors
Louise Platt;
Louise Platt
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Jane Ali-Knight
Jane Ali-Knight
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Review Article| March 01 1973

SOME ASPECTS OF INTERNATIONAL PRICING: A Neglected Area of Management Policy

James C. Baker;
James C. Baker
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John K. Ryans, Jr.
John K. Ryans, Jr.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1973
Management Decision (1973) 11 (3): 177–182.
https://doi.org/10.1108/eb001020

Much attention has been focused recently on the increased overseas business of United States corporations, the growth of the multinational firm and similar international developments. Understandably, this has attracted marketers' interest in management policies and practices relating to overseas advertising, distribution channels, and product planning.

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© MCB UP Limited
1973
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