The Potential from Profit Planning

The reason for superior profit performance by certain companies may be the result of being in the right industry at the right time, and being able to meet market demands. Continual high profit performance, however, is more likely to be the result of a small number of correct strategic decisions (to merge, or to expand capacity) or the result of exceptional management control practised by a competent team of executives. One technique used by executives is to direct the company's objectives towards substantial and continual profit improvement through profit planning.