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Volume 16, Issue 4
1 April 1978
Management Decision Cover Image for Volume 16, Issue 4
Editors
Dominic Medway;
Dominic Medway
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Gary Warnaby;
Gary Warnaby
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John Byrom
John Byrom
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Review Article| April 01 1978

Clues for Product Innovators

Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1978
Management Decision (1978) 16 (4): 195–207.
https://doi.org/10.1108/eb001156

“Developing a new product is one of the most exciting, costly and dangerous things a company can do.”

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© MCB UP Limited
1978
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