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Volume 24, Issue 1
1 January 1986
Management Decision Cover Image for Volume 24, Issue 1
Review Article| January 01 1986

Marketing and Matching Available to Purchase

Gordon Foxall
Gordon Foxall
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1986
Management Decision (1986) 24 (1): 26–32.
https://doi.org/10.1108/eb001396

The concept of marketing is essentially that of matching supply and demand. Gordon Foxall explores marketing's domain and provides some pointers for both commercial and non‐commercial managers.

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© MCB UP Limited
1986
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