Putting Market Research into Action

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Review Article| May 01 1986

Robin Birn

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PubMed

Publisher: Emerald Publishing

Online ISSN: 1758-6070

Print ISSN: 0025-1747

1986

Management Decision (1986) 24 (5): 8–11.

https://doi.org/10.1108/eb001412

Market research by an industrial supplier can produce results that may have an impact not only on their own but on their customers' markets.

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1986

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