Market Segmentation and Corporate Control

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Review Article| June 01 1987

Anthony R. Morden

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PubMed

Publisher: Emerald Publishing

Online ISSN: 1758-6070

Print ISSN: 0025-1747

1987

Management Decision (1987) 25 (6): 36–40.

https://doi.org/10.1108/eb001472

Small is beautiful! Market segmentation can make tangible the abstractions which surround “corporate objectives”.

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1987

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