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Volume 26, Issue 5
1 May 1988
Management Decision Cover Image for Volume 26, Issue 5
Editors
Tom McManus;
Tom McManus
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Yair Holtzman;
Yair Holtzman
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Harold Lazarus;
Harold Lazarus
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Johan Anderberg
Johan Anderberg
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Review Article| May 01 1988

Implementing Marketing Strategy

Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1988
Management Decision (1988) 26 (5): 9–12.
https://doi.org/10.1108/eb001510

Marketing strategy must be designed and implemented in a total‐organisation and systemic way to succeed.

© MCB UP Limited
1988
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