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Volume 29, Issue 2

1 February 1991

Management Decision Cover Image for Volume 29, Issue 2

Editors

Steve McKenna;

Steve McKenna

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Lucia Garcia-Lorenzo;

Lucia Garcia-Lorenzo

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Todd Bridgman

Todd Bridgman

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Research Article| February 01 1991

Kotler on...

Philip Kotler

Philip Kotler

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Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-6070

Print ISSN: 0025-1747

© MCB UP Limited

1991

Management Decision (1991) 29 (2)

https://doi.org/10.1108/00251749110004961

Marketing “guru” Professor Philip Kotler′s address to a business school graduation ceremony exposed some of his views on issues such as the marketing and positioning of business schools, marketing strategy, and employee involvement in marketing. An anecdotal piece.

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© MCB UP Limited

1991

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